Privacy Disposition, Website Reputation, and Familiarity: Their Impacts on Privacy Concerns
نویسنده
چکیده
In information privacy literature, limited attention was paid to the studies on the effects of a person’s privacy disposition on his/her privacy concerns. This relationship is of critical importance to privacy research, as privacy disposition is believed to be an important antecedent of privacy perceptions. In this study, a research model is developed to examine the impacts of a person’s privacy disposition, reputation of an e-commerce website and personal familiarity with the website on the person’s privacy concerns about the website and the subsequent behavior. A survey is administered for the empirical test of the model. The results confirm the impacts of the three antecedents.
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